Unlocking Incredible Growth for a Niche Naturopathic Clinic
🧠 Project Type
Clinic Funnel Build, Strategy and Complete Setup
⏱ Timeline
Ongoing
📈 Results
Cut cost per lead from $34.35 → $4.40 (87% decrease), Increased lead volume by 534%, Boosted CTR from 1.3% → 6.0% and booked the clinic through Summer and Fall 2025
Project Overview:
We partnered with a nationally recognized naturopathic clinic to overhaul their lead generation system for conditions like autism, eczema, and ADHD. The clinic struggled with high acquisition costs and inconsistent lead flow due to scattered messaging and lack of follow-up.
Our goal was clear: Build a streamlined, high-converting funnel system that could educate, qualify, and nurture leads about a niche treatment—without overwhelming the clinic’s internal team.
Project Context:
The clinic had great outcomes and strong demand, but their digital infrastructure couldn’t keep up. They relied on outdated ads and manual follow-up that resulted in high CPL and dropped leads. They needed a full-funnel solution—from messaging to automation.
What We Delivered:
- Rebuilt landing pages with educational content, proof, and parent-focused copy
- Created segmented ad campaigns by condition (autism, ADHD, eczema)
- Developed emotionally-driven creative using real patient outcomes
- Built email/SMS follow-ups with smart tagging and missed-call automation
- Implemented a CRM with pipeline tracking and booking calendar (HighLevel)
Outcome:
- ✅ Cost per lead dropped from $34.35 to $4.40
- ✅ Click-through rate improved from 1.34% to 6.0%
- ✅ Lead volume grew by 534%
- This campaign became one of the clinic’s most effective acquisition efforts to date—bringing in hundreds of high-quality inquiries without hiring additional staff.
Cost Per Lead $34.35 → $4.40
(87% decrease)
Cost Per Lead
$34.35 → $4.40
Lead Volume
Increased by 534%
CTR Boost
1.3% → 6.0%
Main Result
Booked through Summer and Fall 2025
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