Workshops for Founders – Danill Pleshkov

One lesson · Three short parts

Get your Meta advertising setup ready.

Watch from top to bottom: understand the foundations, follow the walkthrough, then learn how to give your team and external partners access.

From my day-to-day work

Why I recorded these lessons.

Over the past year, I’ve worked closely with independent retailers on their marketing, advertising, and promotions. Too often, the first challenge isn’t the campaign—it’s figuring out who controls their Facebook accounts.

In roughly two out of three client setups I’ve worked on, something about access or permissions needed fixing. Previous providers had left assets disconnected, permissions confused, or owners without access to their own business portfolio. Untangling that on long Zoom screen-sharing calls has given me firsthand experience with almost every Facebook access problem imaginable.

Between being a dad, running a business, and doing the marketing work, I wanted to make time for these short videos. They help owners understand the Meta setup well enough to guide their hired help—and get it done properly.

These are straightforward explanations and walkthroughs, based on the problems I deal with in real businesses.

Part 01 · About 5 minutes
Understand the setup.
Make sense of the interfaces, business portfolio, and advertising assets—plus why permissions matter.
Open part 01 on YouTube ↗
Part 02 · About 4 minutes
Follow the walkthrough.
Find the portfolio, check connected assets and payment setup, and locate people and partner permissions.
Open part 02 on YouTube ↗
Part 03 · About 4 minutes
Give people and partners access.
Understand when to invite internal team members or connect an external partner, then follow the steps to assign access to the assets they need.
Open part 03 on YouTube ↗

Interfaces change over time; these samples show the setup at recording. Independent education, not sponsored or endorsed by Meta.

About your speaker

Hi, I’m Daniil.

Daniil Pleshkov in conversation at a table with a laptop and notebook

For over a decade, I’ve worked daily with business owners across e-commerce, healthcare, real estate, and other industries—growing brands on Amazon and Shopify and helping service and high-trust businesses attract and convert customers. My background includes an MBA in Marketing and building an e-commerce business with over $1 million in sales.

My work connects the different disciplines of digital marketing: strategy, websites, advertising, content, email, and analytics. Automation, AI, and custom chatbots are part of that work too—combining established marketing principles with emerging technology to solve practical business problems.

That connected approach has delivered results, including reducing cost per lead from $34.35 to $4.40 and increasing lead volume by more than 500% in one acquisition project. My workshops turn this experience into clear explanations, working examples, and materials members can use.

E-commerce work Healthcare work Systems work

Easy to shape around your community

A focused session

Suggested format: 30–45 minutes of teaching and 15 minutes of Q&A.

Something to take away

Presentation slides, a practical checklist, and supporting materials members can use to apply the lesson to their own business.

Clear arrangements

We agree on the topic, format, fees or volunteer arrangements, and recording permissions before the event. If recording is agreed, I request a copy of my teaching portion for my teaching portal, excluding audience Q&A and attendees' faces.

“I really appreciate what you're doing to get things moving, improving our processes, educating the team. I finally feel like I can breathe knowing that I have someone I can entrust these things to.”

Ying · Founder, The Conscious Folks
Client feedback on process and team support.

What would help your members right now?

Share your community’s name, who you serve, the topic you have in mind, and your preferred format or timing.

Proposed sessions

Start with a question
your members are asking.

“What needs to be ready before I run Facebook ads?”

For owners preparing to advertise or bringing in an ads specialist.

Understand the assets involved in your advertising setup.
Check access and control before someone starts managing your ads.
Delegate access properly to reduce permission problems later.

“Someone asked about my business. What should happen next?”

For service businesses that receive inquiries but rely on manual replies and reminders to turn them into bookings.

Plan the first response and the follow-up after a new inquiry.
Keep the conversation going when someone isn't ready to book.
Choose what to automate and when a person should step in.